MARKETING & COMMUNICATION

Optimising media-relations processes workflow

  • Workflow Automation
  • AI / ML
  • Data Analytics
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  • 4 → 0People preparing daily press review

The challenge

The client was willing to optimize the media-relations processes, by selecting, aggregating and distributing agency press releases through an 'intelligent' engine.

Our approach

To meet this need, a low code application solution has been applied to automate and simplify the data/news selection.

The impact

4 → 0

People preparing daily press review

Previously, 4 people had to prepare the press review every morning, which is now fully automated

Usable & perfectly working mobile app - ability to Identify relevant news and send to service subscribers

Smooth Integration with Bloomberg and Reuters

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