- 970Events uploaded without manual intervention
- 866 daysTotal operational savings
- 80%Automation potential on emails
The challenge
Automate marketing processes to increase efficiency, ensure consistent communication, improve data quality, and reduce operational time and costs while supporting the digital growth of the marketing team.
Our approach
Developed a digital platform leveraging RPA and AI to automate marketing processes across event management, content creation and campaign execution. Including data collection, program generation, AI-powered content translation, template-based communications, and internal approval workflows.
The impact
Events uploaded without manual intervention
More than 850 speakers contacted automatically
Total operational savings: 866 days / 3.94 FTE annually
Automation potential: up to 80% for emails, 75% for site/page management
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